A survey done to understand the challenges facing the
field of marketing research yielded the following results. The challenges were
considered to be of a great impact.
1.
Maximizing survey participation
and completion rates 38.7%
2.
Contacting the representative
sample of the population/segment 30.2%
3.
Creating surveys which is
acceptable by the respondents 10.2%
4.
Creating the survey 12.0%
5.
Analyzing the results of the
survey 17.6%
6.
Coding the survey operations 18.6%
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